CapMedia has a built-in CRM system, which allows the account manager to always know how a customer advertise in the media house – across all media.
You can send sales letters and these are logged in to CRM, the account manager can set up reminders which are then sent to their mobile devices. You have the option to quickly see a customer’s revenue, balance and possibly re-send an invoice via email.
In order history, previous orders can be found and viewed, and materials may be selected and copied for a new order, or you can open earlier orders and make a copy based on information from the old order.
It is a useful tool for the account manager who can always find relevant information about a customer and will be able to answer questions and retrieve customer data across all media. Everything collected one place makes everyday life easy for the seller.